Where can I find it? Company >>> Components/Integrations >>> Facebook Pixel
Meta Pixel, formerly called Facebook Pixel, is a tool that, once inserted into your website, allows you to measure the effectiveness of your advertising campaigns, report conversions, and understand how people are using your website. Thanks to the integration with TuriTop, you will also be able to analyze the data regarding the bookings.
How to Integrate Facebook with TuriTop
In order to correctly register the events, you must exclude the loading of the Meta Pixel on those pages of your website where you are going to install the TuriTop booking calendar so that you can avoid tracking errors.
To integrate this new Facebook functionality with your booking software, you must do the following:
Step 1: Get the ID
Here we have 2 possible scenarios: you already had a pixel or you are new to the platform and have never created a pixel:
Copying the ID of an Existing Pixel
If you already have a pixel, you can find the ID either in the Business Settings panel in Data Sources >>> Datasets:
Or going to the Events Manager >>> Data Sources. To access the Event Manager, click here:
Then, you must select the pixel and copy the code that appears below the name and next to the word "ID".
Create a New Pixel
If you just started working with this platform, you will notice you can no longer create pixels as before (Business Settings >>> Data Sources >>> Pixels), as you will see the following notification:
Pixel creation is disabled and has been replaced with Dataset creation. Please, create a Dataset to set up web events.
So, you will need to access the Events Manager (click here), click on Connect Data Sources, and select the option "Web" ( you could also create it from Business Settings >>> Data Sources >>> Datasets).
Once you have created the dataset, you can find and copy the code to include in your TuriTop panel in the Data Sources section, next to the words "ID" or "Dataset ID":
If you need more information on how to set up a dataset or add an event to, for example, generate and install the meta pixel on your website, we advise you to check this tutorial.
Step 2: Paste the Pixel/Dataset ID
The second thing to do is go to your TuriTop booking system's control panel, go to the Company tab >>> Components/Integrations >>> Facebook Pixel, and paste the ID you got in the previous step.
This information will be automatically saved as soon as you click outside the box. Once this is done, in your Facebook control panel you'll be able to see all interactions with your TuriTop booking system.
These are the interactions you will be able to see:
- Page View: Whenever the widget has been displayed.
- View Content: When a user accesses a service (P1, for example).
- Go to Payment Gateway: Whenever a user goes to Payment Gateway to pay and insert a booking.
- Buy: Registers the final stage where the booking turns into a confirmed booking.
The UTM tags are a series of parameters that can be added to a URL to get a better insight and classify the traffic coming from a given marketing campaign. With these tags, you can track, for example, the source of the traffic, and identify the campaign, the channels used, and other details.
In the case of Meta, this will help you understand and measure the effectiveness of your Facebook ads and track the traffic between your website, your Facebook pages, and your ads.
The main parameters that must be defined are:
- utm_source: Identifies the traffic source (e. g. a social network, a search engine, etc).
- utm_medium: Specifies the type of channel that generates traffic (if it's social paid, organic, email, retargeting, etc).
- utm_campaign: This will point to the specific campaign you want to address, and that should typically be called with the name of the product, contest, promo, or similar, so it can be easily identifiable.
You could also set the parameters utm_term (to identify paid keywords) or utm_content (to differentiate between ads or links pointing to the same destination) but they are considered optional or less relevant for Facebook tracking.
How to Build the URL?
When configuring the URL parameters within your Facebook Ads Manager, you can use the "Build a URL Parameter" tool that's integrated into your panel or you can use any external tool you may prefer. For example, the Campaign URL Builder Google Analytics offers.
Feel free to check this tutorial for more information. Also, before defining the parameters, we advise you to check Google's documentation and the rules they have established to classify the traffic, especially when defining the utm_medium.
Click here to access the Events Manager panel.
If you need further assistance with your Facebook panel, once you have synchronized your Meta Pixel with TuriTop, please click here to reach out to their support team.