Creating price variations

Where can I find it? Services >>> PX (Desired service) >>> Prices and Discounts

In this tutorial, you will learn how to set up and manage price variations to optimise your sales strategy, tailoring them to different customer types (agents, resellers or gift vouchers) or specific ticket categories.

We will look at how to set advanced conditions based on dates, time slots or specific days of the week, allowing you to adjust your rates according to seasonal trends or key periods in your business. You will also discover how to manage price overlay rules and decide whether the variation replaces the ticket price or is applied as an adjustment to the total transaction amount, taking advantage of the system’s versatility to adapt your pricing strategy to the demands of your business.

How to Configure Your Price Variations

First, select the service to which you wish to apply the variation under the Services tab >>> PX (Desired service). Once there, go to the Prices and Discounts section and, in the first field (next to the word "Add"), make sure you select "Price variation".

The next step is to adjust your price variation. Below you will find a detailed explanation of each available setting:

Application channels and gift vouchers

• Agents and Resellers: Indicate whether the variation will apply to bookings coming from your agents, resellers, or both.

  

• Gift Voucher: In this box, you can select whether you want the variation to also apply to the purchase of gift vouchers.

  

Variation Type and Value

In this drop-down field, define the type of variation and enter the value (number) in the adjacent box. You can choose from the two following options:

• Different price per ticket: Replace the original price with a new fixed amount for each ticket individually.
• Subtract from the total price: Deduct the exact amount defined in the variation from the total transaction.

Ticket Selection

In this section, you must indicate which price categories the variation will apply to. You will see a drop-down menu with all the tickets configured for this service:

• Specific tickets: Select the ticket types you want to apply the variation to, one by one.
• All ticket types: Choose this option if you prefer the variation to be universal and automatically applied to any service price category.

Validity Period

In this section, you can define whether the variation is based on the time the transaction is made or the day the activity is enjoyed. When you choose an option, the following settings will be displayed:

• By Event Date (Day of the activity/event): This option applies the variation according to the date on which the service is provided. You can configure:

  • Date range: Choose "Always" for a permanent offer or "Date range" to set a validity period with specific start and end dates and times.
  • Hour range: If you select "Single event", you can specify a specific time; if you prefer "Hour range", you can define an exact time interval.
  • Weekdays: Allows you to limit the variation to specific days. You can choose predefined options (Every day, Weekend, Monday-Wednesday-Friday, etc.) or select "Custom" to manually mark the desired days on the graphic calendar.

  

• By Purchase Date (Time of booking): This option is ideal for seasonal campaigns. There are two modes available:

  • Simple purchase date: A box is enabled to enter the single date on which the booking must be made.

    

  • Purchase date range: Allows you to set a validity period ("Valid from" to "Valid to") so that the variation only applies if the booking is completed within those dates.

    

Date Exclusion

This feature allows you to define specific dates on which the variation will no longer be applicable. When you configure these exceptions, the system will ignore the general variation rules on the selected days, ensuring that the standard rate remains in effect without having to manually deactivate the variation for the rest of the year.

Once you have defined all the parameters for your variation, click on the "Create" button to confirm the settings. The system will automatically generate the variation and you will be able to view it in the list that appears at the bottom of the screen, as shown in the following example:

Additional considerations

Modifying existing price variations

It is important to note that, due to the traceability logic of the system, it is not possible to edit the configuration of a variation once it has been saved.

If you need to make any changes to the rules, values, or conditions of an existing variation, you will need to delete the current variation and create a new one with the desired settings. We recommend that you carefully review all of the parameters described above before confirming the creation to ensure that the variation works exactly as you expect.

Overlapping variations

When two or more price variation conditions apply to the same booking, the system will automatically apply the variation with the highest value, ignoring the other applicable variations to avoid duplication.

For example, if you apply a variation for the whole of July that raises the price to €20, and you create another specific variation for a particular week of that month at €25, the system will automatically apply the €25 during those days as this is the variation with the highest value.